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Learning
through play

Toys that keep giving children something new to discover — and keep working, year after year, through a whole nursery of little hands.

100+

international awards

40+ yrs

of play, since 1985

Always

more to explore

Children playing with Tolo toys

For parents

Choose by age and skill

See what a toy actually develops before you buy it. Start here →

For nurseries & preschools

Open ended learning through play

Room sets, skills sheets and trade pricing. Tolo Education →

Two ranges.
One world of play.

Tolo Classic

Ages 0–3

Tolo Classic

First toys with bright, fresh colour and layer after layer of play features to find: rattles, stackers, shape sorters, pop-ups and bath toys.

Browse Classic →

First Friends

Ages 1–5

First Friends

A collectable world of poseable characters, animals, vehicles and playsets — clicking, squeaking and endlessly re-mixable role play.

Browse First Friends →

What makes a toy a Tolo

Three things every Tolo toy has to earn its way through.

More to explore

A second and third discovery hidden in every toy — a sound, a mechanism, a surprise — so play and education continue to grow.

Made to last

Tolo toys survive years of nursery use and are handed down rather than replaced. Top quality manufacturing ensures no sharp edges, long lasting toys with minimal printing and a beautiful shine for long lasting play.

Learning built in

Each product is mapped to the skills it develops — fine motor, cause and effect, language and imagination.

  • Fine motor skills
  • Cause & effect
  • Colour recognition
  • Language & sound
  • Imaginative role play
  • Water play
  • Problem solving

Tolo Education

Chosen by childcare and kindergartens worldwide

Group settings in schools and kindergartens are the hardest test a toy can face. Tolo is specified by nurseries, preschools and early-years suppliers because Tolo toys survive the test of time.

  • Ready-made sets, each with a set sheet and activity cards
  • Wipe-clean, no batteries, every part available individually
  • Sets built for your setting or your catalogue
Children in a group setting

About us

Designed to inspire,
built to last

Tolo Toys is a distinctive collection of beautifully designed developmental toys created to inspire curiosity, encourage discovery and support children’s learning throughout their formative years.

For generations, Tolo has been committed to the belief that children learn best through play. Every toy is thoughtfully designed to deliver meaningful developmental and educational benefits, while being engaging, intuitive and, above all, fun.

Quality is at the heart of everything we do. We use only carefully selected, high-grade materials and subject every product to rigorous testing, ensuring exceptional standards of safety, durability and performance. Tolo toys are made to be played with, enjoyed and passed on.

Our commitment to quality extends to the way we present our products. Wherever possible, we use recycled paper for our packaging and soy-based inks for printing, while maintaining the premium quality and distinctive character of the Tolo brand.

Tolo Toys — inspiring young minds through the power of play.

Testimonials

“I love using Tolo Toys in my classroom. They give children hands-on opportunities to learn through play while developing important early skills. The toys introduce colour, sound and shapes in an engaging way, while puzzles and stacking toys encourage coordination, concentration and cognitive development. I particularly value how Tolo allows children to explore, experiment and discover at their own pace.”

Sian Henderson, early-years teacher
Reading, United Kingdom

“My children love their Tolo First Friends. The poseable people and animals are so easy for little hands to play with, and they can create endless stories and adventures of their own. I love watching their imagination come to life as they build their own little world and make up characters, situations and stories. They are toys that encourage creativity while keeping children happily engaged in play.”

Britta Windelbaum, mother of two
Berlin, Germany

“I bought a selection of Tolo Toys for my paediatric waiting room over 10 years ago, and I am amazed that they are still as strong, durable and fully functional as the day I bought them. They have been enjoyed by countless children and have stood up exceptionally well to constant use. In my experience, Tolo Toys are quite simply among the strongest and most durable toys I have ever used.”

Dr Peeters, paediatrician
Rotterdam, The Netherlands

More than 100 awards
— and counting

Toy of the Year honours, parenting-press picks and early-years panels across Europe, North America and Asia have recognised Tolo products for four decades.

See the full award list →

See it in a child’s hands

A photograph shows what a toy looks like. A demonstration shows what it does — the door that opens, the sound that surprises, the second discovery a child finds a month later.

The 2026 catalogue

Every Classic and First Friends product, with ages, skills and pack details. Read it online, page by page.

Tolo Product Catalogue 2026, open spread

Questions about our toys

Ask us about age suitability, play guides or replacement parts. The Tolo team answers directly.

Become a distributor or reseller

Retailers, education suppliers and distributors are welcome to get in touch about price lists, assets and territories.

Talk to us

Tell us what you are looking for, or that you would like to sell Tolo. The right person replies within two working days.

Distributor & reseller enquiries · Education pack · Price lists · Product questions

We reply within two working days.